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Alternate realities: geopolitics and IP in 2025
What if the world of patents were defined by diplomatic pressures, suspicion and shifting power centers?
Everyday IP: love, innovation and Intellectual Property
Explore the Intellectual Property (IP) behind the world's favorite (and not-so-favorite) declarations of love, from iconic blue boxes to heart-shaped pasta.
Markets in the driving seat? Revisiting the future of IP
Revisiting the EPO’s 2025 IP predictions to see what came true, what changed and how history unfolded 18 years after their vision of the future.
Effective patent strategies for unicorns
Unicorn companies shape industries, yet their approach to patents is not always clear-cut. Explore why IP strategy matters, regardless of business value.
Legal fiction: the rise of fake representatives and other IP news
Examining Intellectual Property (IP) stories from recent months allows us to gauge what 2025 might have in store.
Patent protection for digital twins
Virtual replicas have become powerful tools for simulating complex systems, but do they count as inventions in and of themselves?
Everyday IP: Travel innovations for winter wanderlust
Grab your warmest jacket and explore the Intellectual Property (IP) behind some of winter travel's shining inventions.
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Editor's pick
Generative AI and the question of authorship
For the second chapter of this blog miniseries, we examine an issue that has already made considerable waves in the IP world — AI's potential (or lack thereof) for authorship.
When bad packaging is a brand killer
Unremarkable or unappealing packaging hurts your branding and fails to maximize your IP's value. Learn about this potential pitfall and how to avoid it.
® vs. ™: Which trademark symbol should I use and when?
Using the correct trademark symbol at the right time is crucial to protecting your brand identity.
Assessing IP sustainability with the Green Patent Indicator
The Green Patent Indicator is designed to help your organization comply with reporting obligations while directing IP strategy toward greater sustainability and long-term growth.
Discover in...
Patents
Alternate realities: geopolitics and IP in 2025
What if the world of patents were defined by diplomatic pressures, suspicion and shifting power centers?
Markets in the driving seat? Revisiting the future of IP
Revisiting the EPO’s 2025 IP predictions to see what came true, what changed and how history unfolded 18 years after their vision of the future.
Effective patent strategies for unicorns
Unicorn companies shape industries, yet their approach to patents is not always clear-cut. Explore why IP strategy matters, regardless of business value.
See all articles
Trademarks
Trademarks and global rebranding
Refreshing a corporate image is a high-stakes game; playing it right requires careful consideration of trademarks and other IP rights.
Trademark exhaustion and resale markets
Are there circumstances where trademark owners can object to how their goods are resold? Find out more.
The changing role of trademark counsel
Developments in branding and new regulations are placing a multitude of demands on in-house lawyers.
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Industry News
Legal fiction: the rise of fake representatives and other IP news
Examining Intellectual Property (IP) stories from recent months allows us to gauge what 2025 might have in store.
The battle for Iceland and other cool IP news
A country and a supermarket continue their tussle over a trademark. Meanwhile, a study reveals the extent of academic patents in Europe and a publishing house tackles AI.
Double trouble: IP disputes over pals, twins and copies
Japanese video game companies clash over patents, Google comes under fire for trademark infringement and a German court sets AI copyright precedent.
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