Trademarks

Discover how counterfeiting takes advantage of social media trends and how Intellectual Property rights help brands reclaim their authenticity.

Trademarks, rather than copyrights, are the preferred way to protect a business name.

An analysis that breaks down the trademark decisions from this year that hold the most relevance for both legal practitioners and brand owners.

International brand owners in China need to be aware of new measures to address the abuse of the trademark system

AI-generated designs, lookalike products and social media counterfeits are reshaping the luxury landscape. Explore how high-end brands can defend their identity in a world of fast fakes.

Refreshing a corporate image is a high-stakes game; playing it right requires careful consideration of trademarks and other IP rights.

Are there circumstances where trademark owners can object to how their goods are resold? Find out more.

Developments in branding and new regulations are placing a multitude of demands on in-house lawyers.

Slight variations in evidence can lead to vastly different outcomes in disputes — and prior decisions cannot be relied on as indicators of success.

Learn why brand name and trademark law matter for your business, from marketing efforts to bottom lines.