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The power of seduction: rebranding beauty secrets
A rebranding campaign is a delicate procedure, but it can breathe new life into a business if done right.
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Big challenges for green trademarks
Firms keen to advertise their "eco" credentials through trademarks will need to tread lightly in terms of what the courts will permit.
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Intellectual Property protection in Sub-Saharan Africa: progress and challenges
Despite facing political instability and infrastructure challenges, economies in Sub-Saharan Africa are on the rise.
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® vs. ™: Which trademark symbol should I use and when?
Using the correct trademark symbol at the right time is crucial to protecting your brand identity.
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New dawns in IP: stories from the frontier of innovation
The UPC is set to launch in Europe while legislators in the United States tackle the risks and opportunities of generative AI.
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Everyday IP: The big picture of the small screen - innovations behind television
Television, still arguably the principal medium for home entertainment, owes its dominance to several notable innovators — and more than a few IP disputes.
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Women in IP — leaders of change and innovation
The contributions of women to the world of IP are as varied and multitudinous as the pioneers themselves. We celebrate a selection of these achievements.