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How to trademark a brand: Strengthen your marketing with IP rights
Understanding how to trademark a brand and properly leverage marks within your marketing efforts is essential for protecting and expanding a business identity.
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Everyday IP: From watches to wearables
When we say something works like clockwork, we mean it operates in a way that is orderly, reliable and precise, just as any patent should.
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Bye-bye, birdie: Intellectual Property breakups and takeoffs
How do you throw down the trademark gauntlet? When is a shock rebrand no surprise? And what aerial patents are changing city life? We have the answers.
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Transitioning IP departments from cost centers to profit lines
Discover strategies to shift from cost centers to profit drivers, fueling business success and innovation.
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How long does it take to get a patent, and how can you speed up the process?
There is no simple answer to the question, "How long does it take to get a patent?" Jurisdictional law, office backlog and application quality all play into it.
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Everyday IP: Cycling through time
From the days of the "dandy horse" to the excitement of the Tour de France, the bicycle has become an integral part of transportation history in a relatively short span.
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The major types of Intellectual Property (and how to protect them)
Understanding the distinctions between the major types of Intellectual Property is critical for protecting them appropriately.
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悪いパッケージがブランド・キラーになる場合
目立たないパッケージや魅力のないパッケージは、ブランディングを傷つけ、知的財産の価値を最大化できません。この潜在的な落とし穴と、それを避ける方法について学びましょう。
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グリーントランスフォーメーション(GX)技術指標による知財のサステナビリティ評価
グリーントランスフォーメンション(GX)技術指標は、知財戦略をより持続可能で長期的な成長へ導くと同時に、報告義務を遵守するための支援として設計されています。