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Comment déposer une marque : Renforcez votre marketing grâce aux droits de PI
Understanding how to trademark a brand and properly leverage marks within your marketing efforts is essential for protecting and expanding a business identity.
Everyday IP: From watches to wearables
When we say something works like clockwork, we mean it operates in a way that is orderly, reliable and precise, just as any patent should.
Défense de la marque 101 : rendre le réactif actif
With imitation and counterfeit products on the rise, navigating the complexities of brand protection has never been more challenging or more necessary.
Bye-bye, birdie: Intellectual Property breakups and takeoffs
How do you throw down the trademark gauntlet? When is a shock rebrand no surprise? And what aerial patents are changing city life? We have the answers.
Transitioning IP departments from cost centers to profit lines
Discover strategies to shift from cost centers to profit drivers, fueling business success and innovation.
How long does it take to get a patent, and how can you speed up the process?
There is no simple answer to the question, "How long does it take to get a patent?" Jurisdictional law, office backlog and application quality all play into it.
Everyday IP: Cycling through time
From the days of the "dandy horse" to the excitement of the Tour de France, the bicycle has become an integral part of transportation history in a relatively short span.
The major types of Intellectual Property (and how to protect them)
Understanding the distinctions between the major types of Intellectual Property is critical for protecting them appropriately.
Everyday IP: Spreading the word about mobile phones
One of the most ubiquitous pieces of consumer technology has a lineage that stretches back further than you might expect.
When bad packaging is a brand killer
Unremarkable or unappealing packaging hurts your branding and fails to maximize your IP's value. Learn about this potential pitfall and how to avoid it.
A matter of time: resolving IP disputes
Decisions in Intellectual Property cases are often highly complex and always take time. We examine some recent and upcoming rulings.
Assessing IP sustainability with the Green Patent Indicator
The Green Patent Indicator is designed to help your organization comply with reporting obligations while directing IP strategy toward greater sustainability and long-term growth.